Google bundled translation into a service for exporters. The ads were the cheap part to translate; the checkout, the support and the keyword research are where campaigns fail.
Posts with tag.: Keyword Research
Google search volumes suggest only 8% of companies translating a website ever consider international SEO. Why keyword research should decide what gets localised.
Multilingual SEO is not translated SEO. It needs native keyword research, correct hreflang tags and real localization, and the competition abroad is far thinner than in English.
Over half of Google searches are now non-English. UK firms competing only for English keywords are paying premium prices for the most crowded market on the web.